Start With Why by Simon Sinek

In Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek presents the idea that great leaders inspire others by putting the Why (the purpose) before the How (the process), or the What (the product).

Start with Why created waves of discussion and change around our office. Sinek’s revolutionary philosophies on leadership can easily be used in any professional and personal situation that calls for inspiration and influence. Sinek is also the author of Leaders Eat Last: Why Some Teams Pull Together and Others Don't.